Beauty influencer Amelia Liana, who has more than 500,000 followers on Instagram, talks about the highs and lows of being a social media sensation.


When did you start blogging and YouTubing, and what inspired you?

I started blogging at 21 when I was finishing university and my YouTube channel followed shortly after that.

My inspiration to start creating content was mainly from my love of travelling and passion for the beauty and fashion worlds.


What are the best and worst parts of your job?

Getting to meet so many people and visit such beautiful places I wouldn’t normally be able to is so special.

I would say the worst part has to be some of the comments. People online can be keyboard warriors and get aggressive, which has taken some time to get used to.

But it’s so great to have a community of other bloggers to lean on.

“It took me about a year to develop thick enough skin to handle whatever comments came my way.”


How would you describe your personal style?

I used to be really unadventurous with my personal style and wear mainly neutral colours.

Over the years that’s slowly evolved into more feminine and girly shapes and I’ve felt more confident with wearing more daring patterns and styles like florals.

I would say my style at the moment is very womanly and floaty.


Which designers do you admire the most?

Some of my most worn and treasured pieces are from Zimmerman, Self Portrait and Maria Lucia Hohan.

I remember wearing the most stunning green floor length dress by Maria Lucia Hohan to the Venice film festival last year. I’ve never been so in love with a look.


What is your beauty routine?

For these past summer months I have wanted to keep things fairly simple with a hydrating skincare routine and a light bronzy makeup look.

Some of my essentials for this are Clinique’s moisture surge face cream and eye cream, which have been in my routine for years.

I’ve also been absolutely loving Lumene’s Instant Glow Fresh Skin Tint.


How did your Skinnydip collection develop?

I’ve always had a huge love for jewellery and getting to design my own collection was so special.

In the lead up to the launch, I had never been more nervous and excited. I literally couldn’t sleep for weeks.

I was in total shock by the reaction when it launched. It was everything I had hoped for and more.


What do you like about life in Belgravia?

I love how Belgravia is so residential. You’re in the centre of London but it feels really tranquil and peaceful, which can be a nice escape after a busy day.

All the local shops are so sweet, you can find the most gorgeous flower shops, delicious restaurants and hidden boutiques within walking distance of each other.

I also love the annual Motcomb Street Party, which is so much fun. It’s like a mini festival.


What might people be surprised to know about you?

People might be surprised that I’m a serious horse rider. I’ve been riding since I was a child and I used to go to horse riding camp.

I always feel really relaxed and in my element when I’m riding.



Visit Amelia Liana's website to find out more.

This article first appeared in Belgravia magazine.

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Or try Loving Casanova about another Instagram sensation Luna de Casanova who talks style, social media and her favourite places in Belgravia.