Really Wild is the country-chic fashion brand now in Sloane Square. Cally Squires talks to its founder, Natalie Lake.

 

Why did you pick Chelsea for the new store?

Chelsea has great appeal as a shopping destination. It combines the feel of a village for local residents with the buzz of London.

Our previous pop-up in Duke of York Square gave me the confidence to move forward with a permanent space on Sloane Square.

What are your favourite looks from your SS19 collection?

SS19 sees a more modern way of dressing. It mixes it up with an unstructured silk dress layered over a lighter-weight tailored tweed coat and a pair of trainers for an everyday look.

My favourite piece is a blue linen coat with side slits and tie belt so I can dress it up or down.

Tell us about how the clothes are made?

We try to remain true to our heritage.  We source many pieces from Britain, including our tweeds and our chunky knits, which are all woven in Scotland’s oldest mills.

Our silks are all Liberty London and our boots are all handcrafted in a small, family-run Spanish workshop.

How would you describe your personal style?

Relaxed, often in a pair of jeans and a pretty floral Liberty shirt worn with a tailored coat.

My passion for wild flowers in particular was encouraged by my mother from an early age – she knew every name of every flower!

How transitional are the pieces between city and country?

My own personal life takes me from the city to the country frequently. So, my designs are very reflective of this style of living, taking into account the unreliability of our British weather.

Layering is key, with textures and patterns working beautifully together or separately.

 

Who would you most like to see wearing Really Wild?

Emilia Fox, because she has an effortlessly modern style that is very relatable with her cool leather jackets, skinny jeans and ankle boots.

I would love to see her in our shirts.

I enjoy her work, too, as the roles she plays are usually highly intelligent women who have a thoughtful nature.

 

For more about Really Wild, read here.

This article was originally published in Sloane Square magazine, which you can read here.

For jewellery to complement the look, read here.

To meet the man behind Mountain Warehouse, read here.