From driving the legendary Transfăgărășan Highway with Bentley to stepping inside the world's most exclusive superyacht events, the private aviation company is ushering in a new definition of luxury
Words: Luciana Bellini
With the summer social season in full swing, the jet-setting elite are always on the lookout for different ways to experience the most exclusive events around the world. Enter VistaJet, which has set its sights on creating a new definition of luxury – one driven not by ownership, but by extraordinary access.
The private aviation leader is expanding its portfolio of exclusive Private World events with a whole host of new experiences this summer and autumn, giving members unparalleled access to some of the world's most coveted automotive and sporting events.
It’s a shrewd move. Rather than collecting more possessions, ultra-high-net-worth individuals are increasingly seeking experiences that money alone can't buy: invitation-only events, insider access and adrenaline-fuelled moments that place them at the centre of the action.
McKinsey's 2025 analysis of the luxury travel market highlighted this and found that luxury travellers show a disproportionate appetite for adventure and experiential travel, reflecting a broader shift towards immersive, invitation-only experiences over traditional luxury.
Naturally, VistaJet is perfectly positioned to deliver on that front, thanks to their long-standing relationships across elite sport, from ambassador partnerships with the likes of Rory McIlroy and Charles Leclerc to collaborations across endurance racing, Bentley and the Legends Team Cup.
This season’s highlights include:
Bentley Speed Society: The Transfăgărășan Experience
31 August-2 September
New for 2026, VistaJet Program Members will gain exclusive access to Bentley's prestigious Speed Society, marking a new chapter in the brand's Private World portfolio. Members will take to Romania's legendary Transfăgărășan Highway – widely regarded as one of the world's greatest driving roads – for an unforgettable journey combining exhilarating performance, exceptional hospitality and privileged access available to only a select few.
Monaco Yacht Show
23-26 September
As the official private aviation sponsor, VistaJet invites members to experience the Monaco Yacht Show – where the Mayfair Times is also a media partner – from its exclusive VistaJet Terrace at Stars of Monaco. Overlooking Port Hercule, the waterfront space offers a front-row seat to the world's leading superyacht showcase, alongside a curated programme of hospitality, networking and exclusive experiences available only to VistaJet members.
FIA World Endurance Championship
Until November 2026
Through Vista AF Corse, members gain access to the pinnacle of endurance racing, including VIP hospitality throughout the championship and at the newly announced Vista House during the season finale in Monza.
Legends Team Cup
Dates TBC
Marking the launch of a new global partnership, VistaJet has become the official private aviation partner of The Legends Team Cup, with players including Björn Borg, Carlos Moya and Jo-Wilfried Tsonga. Through Private World, members will enjoy privileged access to selected tournaments and curated experiences, offering unparalleled opportunities to connect with legendary players, captains and the personalities behind the competition.
