The perfect destination for gifting, where British elegance is expressed through craftsmanship, culture and enduring design.

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In London, where heritage and modernity constantly meet, Turnbull & Asser continues to define what British style looks like. Founded in 1885 by John Arthur Turnbull, later joined by Ernest Asser, the house has long stood at the intersection of tradition and innovation, wisely shaping the language of British elegance while never standing still.

For more than 140 years, Turnbull & Asser has dressed statesmen, royalty, and cultural icons, becoming a historic landmark of British craftsmanship since the opening of its Jermyn Street store in 1903. Its relationship with the British Royal Family is underscored by the granting of a Royal Warrant from King Charles III, then Prince of Wales, in 1980, awarded as a mark of trust and excellence that few brands attain and even fewer sustain over generations. Yet the story is not one of preservation alone. It is about evolution: a craft refined over time, and a willingness to embrace the future without losing sight of identity.

At the heart of this philosophy lies the bespoke shirt, an experience that remains deeply personal and meticulously crafted, just as it did in the early days of Turnbull & Asser's shirtmaking tradition. The result is a garment defined by proportion, comfort, and character, designed to accompany its wearer through years rather than seasons.

This process is now ready for a wave of renewal, in line with the authenticity of the brand. A respectful modernisation of the process that will continue to keep alive the traditions, roots, and unforgettable historical journey of bespoke shirtmaking and garment creation with a renewed perspective. Alongside its iconic shirts, bespoke services are available on London's Bury Street and 57th Street in New York, where clients can commission other garments and enjoy monogramming, extending the same attention to detail across their entire wardrobe.

This dedication to craftsmanship has given rise to some of the house's most enduring signatures, woven into the language of today's style. The cocktail cuff, for instance, stands as one of the most recognizable: a refined yet expressive detail that moved from Jermyn Street to the silver screen becoming inseparable from the world of James Bond, worn by actors including Sean Connery and many who followed. Alongside it sits a wider vocabulary of design codes that define Turnbull & Asser, each one instantly identifiable, each reflecting a balance of individuality, refinement and timeless appeal.

Today, a new chapter is unfolding. In December 2025, Roberto Menichetti was officially appointed to lead the creative direction of the house after several years of in-depth study and research into the very origins of the label, its history, and its most ancestral connotations, offering a renewed interpretation of the original vision of Mr Turnbull. The acclaimed Italian designer is known for modernising Burberry's iconic check in the 1990s and for launching menswear at Jil Sander, while introducing minimalism in the apparel industry.

Menichetti vision is guided by its essentialist philosophy that prioritises timeless staples over fleeting trends. His arrival signals not a departure from tradition but a considered evolution of it. “Turnbull & Asser represents more than a brand, it is a living expression of British style and elegance,” Menichetti has said. His approach reflects a careful stewardship of the house's heritage while introducing new thinking in fabric development and sustainable practices. Innovation here is not about reinvention for its own sake, but about ensuring that craftsmanship remains relevant in a changing world.

Drawing on decades of experience across fashion, Menichetti brings a refined sensitivity to proportion, fabrication, and purpose. His work has long been defined by clarity and restraint, values that align naturally with the house's enduring codes. At Turnbull & Asser, this translates into a renewed focus on the essentials of the modern wardrobe: impeccably cut shirts, elevated daily staples, and a more deliberate expression of prestige.

Part of this evolving direction lies in re-examining the relationship between heritage and modernity. Under Menichetti's guidance, archival references are not simply revisited but thoughtfully reinterpreted, allowing classic designs to resonate with a contemporary audience. There is also a heightened emphasis on material innovation, from responsibly sourced fabrics to improved performance and longevity, ensuring each piece is made not only with care, but with real purpose behind it.

In this way, the house continues to move forward with confidence, grounded in its past, yet attuned to the expectations of a new generation. This spirit is also embodied in the opening of a new store adjacent to the original flagship on Jermyn Street, located at 69 Jermyn Street. The extension expands the historic presence of the house while remaining seamlessly connected to the original space. It represents both continuity and renewal, offering clients an environment where heritage craftsmanship meets contemporary design. It is an invitation to experience the brand not only as a retailer but as a custodian of British sartorial culture.

Turnbull & Asser also offers a considered approach to gifting. With Father's Day on the horizon, the question of what to choose is answered through the house's uniquely conceived and extensive range of menswear gems. A finely made shirt, a silk bow tie, or one of the brand's leather goods makes the perfect gift for the father figure in your life.

For those drawn to cinema, the connection runs deeper: from the blue cocktail cuff shirt and black silk bow tie worn by Sean Connery in Dr. No, to the crisp white evening shirts and refined ties seen on Pierce Brosnan, and the elegant dress shirts and silk bow ties worn by Daniel Craig in Casino Royale. Each piece is designed to transcend time and trends, becoming part of the wearer's own story.

In an era defined by rapid change, Turnbull & Asser stands as a reminder that true elegance lies in longevity. It is found in garments that are made with intention, in details that reward attention, and in a philosophy that values substance over spectacle. From its founding in 1885 to its present evolution under Roberto Menichetti, the house continues to shape the conversation around British style, proving that heritage, when thoughtfully guided, remains one of the most powerful forms of innovation.

Experience Turnbull & Asser at its iconic home on 71-72 Jermyn Street, London, or explore the full collection online at turnbullandasser.co.uk