Daisy Knatchbull is shaking up the women's suiting industry with her tailor's The Deck. Words by Charlotte Pasha.
Back in 2016, Daisy was the first woman to wear top hat and tails at Royal Ascot.
But she found she wasn’t the only woman who liked the idea.
“I realised there was a demand for women that wasn’t necessarily being met in the same way it was for men.
And so, The Deck was born, a tailor's exclusively for women on the King's Road.
It is so called because the brand offers four styles of suits, just as there are four suits in a deck of cards.
“Every suit comes with a little Ace of Spades stitched into the inner cuff of the right sleeve, reminding our clients we all have an ace up our sleeve!”
Styles include single-breasted and boyfriend-style jackets, cigarette leg and flared trousers.
“We learn everything we can about the client – what she does, where she goes. We then try on the different styles,” Daisy says.
“The client is able to have a say in all of the styling details, though – style of pocket, size of lapel, length of jacket, how tapered it is and so on,” she adds.
Seamstresses in Portugal make the suits from cloths mainly made in the UK.
“We have everything from velvet to corduroy and black tie to linen,” Daisy says.
Suits for all
“We have clients from 18 to 80 and of all backgrounds and professions.
“It’s exciting to see that suiting is no longer constrained to the office,” she adds.
The Deck also champions sustainability.
“By producing only on a made-to-order basis, each piece is made just for you, only when you decide you need it.
“With no inventory or bulk-order fabrics, we are able to eliminate waste from our business,” Daisy says.
This counteracts “the devastating scale of overproduction that is currently going on in the fashion industry, the majority of which often ends up in landfill”.
“We work with highly skilled artisans and craftsmen, helping to keep long traditions, techniques and cultures alive.
“Alongside this, we are committed to using responsible materials and natural fibres such as wool, linen, and organic cotton, which are all naturally biodegradable.
“We also offer buttons made from milk and linings made from wood pulp,” she says.