Frieze unveils bold design for Frieze London 2024 and a new curatorial direction at Frieze Masters

Frieze London and Frieze Masters return to Regent’s Park from October 9-13, featuring over 150 galleries and a new curatorial approach. Both fairs will put an emphasis on artists and discovery while showcasing a commitment to innovation and visitor experience.

At Frieze Masters – spanning six millennia of art – from rare antiquities and major European paintings to important modern works and singular artists working today, an artist-centred approach will debut with an expanded Studio section. Curated by Sheena Wagstaff it will feature ten immersive presentations by artists including Nathalie du Pasquier, Thaddeus Mosley and Nilima Sheikh.

A refined architectural plan by Annabelle Selldorf will encourage visitors to draw artistic connections between a compelling range of objects from different times and places. Frieze London – recognised for bringing together the world’s leading contemporary artists and galleries – will feature a ground-breaking new layout by design practice A Studio Between. 

In the reconfigured layout and entrance, greater prominence will be given to the fair’s curated sections, including the return of the celebrated Artist-to-Artist and this year’s themed section, Smoke.

In addition, on entering the fair, visitors will encounter a pair of stands, selected annually by the Frieze London committee, each showing an exceptional solo artist presentation. This initiative aims to ensure that every year new voices benefit from an increased visibility.

Frieze London and Frieze Masters are supported by global lead partner Deutsche Bank for the 21st consecutive year, continuing a shared commitment to artistic excellence. This year Deutsche Bank will showcase the work of Rene Matić, a multidisciplinary artist living and working in London whose practice spans film, sculpture and photography.

Limited full price tickets to Frieze London and Frieze Masters are now available, secure yours now.

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