Az-Ai’s mission is simple. Be kind to yourself and to the planet. They are a contemporary fine jewellery brand, specialising in grown diamonds. Uncompromised quality founded in ethical origin.


Az-Ai meaning As I; a powerful statement for the contemporary individual.

To be ‘As I’ is to be an individual uncompromised in your aesthetic requirement for luxury. Jewellery that is effervescent. Jewellery that will form part of a collection which is passed down from one generation to the next

To be ‘As I’ is also to be uncompromised in your moral requirement for luxury. They are a female-led company that has forged their brand through a simple ethos; the opportunity to immerse yourself within the world of luxury jewellery whilst acknowledging our responsibility to the world around us.

Their design-led pieces start from £700.

Visit: for more information

Studio address: 53 Davies Street, Mayfair  by appointment only