One of the most iconic rock and roll bands of all time, The Rolling Stones, opened a flagship store on Carnaby Street on September 9.

RS No. 9 Carnaby houses exclusive new fashion and merchandise featuring the band’s iconography from across the decades, including the likes of glassware developed with Baccarat engraved with the Stones’ tongue; and raincoats from premium Swedish brand Stutterheim. The shop has been curated by The Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company.

“Soho has always encapsulated rock ‘n’ roll so Carnaby Street was the perfect spot for our own store,” said the band in a statement. “We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”


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