British fashion brand Alexander McQueen is helping isolating creatives stay inspired, with weekly challenges encouraging fans to sketch, paint, print and make their versions of McQueen's silhouettes.

A different theme is chosen each week, and the public is asked to participate by photographing and sharing their final pieces with @AlexanderMcQueen and #McQueenCreators on Instagram – where the best will be highlighted by the brand.

Special guest creators are sharing their expertise via the initiative too, with Central Saint Martins' head of BA womenswear, Howard Tangye speaking about portraits; fashion legend Simon Ungless discussing print projects; and other collaborators set to include composer Isobel Waller-Bridge and London Contemporary Orchestra as part of ‘McQueen Music'.


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