From swish riverside studios to palatial penthouses in the heart of Westminster, a spate of ambitious new development projects are transforming areas across central London 

Words: Will Moffitt

Park Modern
Newly completed by Fenton Whelan, Park Modern is a development that is almost unmatched in terms of scope and scale. The £500 million 180,000 sqft residential development on Bayswater Road is gearing up to its final phase of completion which includes a number of spectacular lateral apartments and penthouses with hotel-style amenities.

Starting from a sketch of delicate lines rising above the trees, the project represents the most ambitious realisation of park-side architecture to-date, encompassing 52 apartments, three penthouses and two mews houses facing south over the lush green expanse of Hyde Park and Kensington Palace Gardens. Unsurprisingly, integration is at the core of this luxurious neighbourhood with these chic residences carefully calibrated to blend into their leafy surroundings.

Thoughtfully marrying refined design principles, swish interiors and enviable facilities, Park Modern is a custom-made community par excellence. Along with a concierge managed by award-winning property manager Rhodium and a residents’ lounge, a grand cafe and brasserie will open next spring run by legendary restaurateur, Jeremy King. For those much sought after hotel-style facilities look no further than its porte cochère with valet parking, and a wellbeing floor with a 25 metre pool, gym, spa, cinema, and treatment salon.

Prices start from £2,150,000 for a one bedroom apartment and run up to £60,000,000 for the penthouse. Contact Fenton Whelan: 020 7629 2669

The Broadway
Designed by prestigious architecture firm Squire and Partners – the masterplanners behind Chelsea Barracks, One Tower Bridge and Clarges – and overseen by leading property developer Northacre, The Broadway sees six striking residential towers turned into luxury apartments. Set on the former site of the Metropolitan Police HQ, the development’s residences offer soaring views across Westminster – Big Ben, Buckingham Palace and The Houses of Parliament all feature – and beautifully minimalist interiors.

Stretching from cosy one-bedroom apartments to five-bedroom penthouses, The Broadway is indicative of a growing demand for discrete luxury: its striking without being showy, and its interiors reflect that understated ethos. Clad in refined oak and marble interiors and floor-to-ceiling windows, Westminster’s hotly anticipated development lets its sweeping vistas and five star hotel-style facilities do the talking.

Northacre, The Broadway, Minotti Penthouse view of living room over looking Westminster

Set in the bustling shopping, dining and office community of Orchard Place, the one million sq ft mixed use development is becoming a food and wellness hotspot with dining destinations like Farmer J and Nostos sending queues round the block. Commercial tenants are set to include offices, shops and dining as well as a new, specially commissioned sculpture by British artist Nick Hornby.

Boasting the largest freestanding swimming pool in central London, a fully-equipped gym, personal training rooms, yoga and stretching suites, a steam room, and treatment rooms, occupants have access to a host of wellness facilities. There is also a games and leisure lounge with a screening room, along with private meeting rooms and work spaces for the more serious stuff.

Residences at The Broadway are selling fast. In May alone £32 million of sales were completed in a week, adding to £100m sold in the first quarter of 2023.

Call 02073498000 or email

Thames City
Brought into being by Skidmore, Owings & Merrill a.k.a the architectural and urban planners who have raised several of the world’s tallest buildings – The Burj Khalifa is on that lofty list – Thames City is another vista-blessed private residence in central London. Boasting formidable amenities, including one of the largest private residential swimming pools and gym facilities in the central London postcode, the development also has a cinema, club lounge, business rooms, creche, bar and dining room.

A five bedroom sub penthouse on the 45th floor of Thames City is available to purchase from Harrods Estates. All apartments are sold with a 10 year buildmark warranty. Contact Simon Barry: 020 7409 9346

Three Kings Mayfair
Helmed by 1.61 London, the luxury interior design enterprise established by charismatic brotherly duo Alexander and Michael Christou, Three Kings Mayfair is an eagerly anticipated Mayfair development.

A £40 million venture between 1.61, Urbanwise, and Valpre Capital, the residential site comprises eight new one-to-three bedroom apartments including two penthouses located in a private gated road right in the heart of Mayfair. Hidden yet accessible, located by the Argentinian Consulate and Claridge’s, expect Herringbone-style timber floors, Arabescato marble borders and contemporary led lit ceilings.

The new homes are expected to launch for sale officially with CBRE and Beauchamp Estates. Prices range from £2.6m to £8.995m.

Hurlingham Waterfront
Blending the tranquillity of waterside proximity with the bustling excitement of city living, Hurlingham Waterfront is a spectacular 3.2-acre luxury riverside development in west London. The brainchild of leading London-based mixed-use developer Rockwell, founded by Donal Mulryan, the scheme’s dual residential blocks and 269 apartments are part of a scheme that is unequivocally one of the last remaining regeneration opportunities on this stretch of the Thames.

Adjacent to Wandsworth Bridge on the north bank of the river, neighbouring Parson’s Green and Chelsea, the Hurlingham promises a best-in-class, mixed-use residential development that offers a fresh perspective on the London skyline and uninterrupted Thames views.

First completions are scheduled for Q3 2025, with residencies available to purchase from £595,000. Visit or contact Savills or Knight Frank

1 Mayfair
A landmark luxury development by billionaire Mayfair resident John Cuadwell, 1 Mayfair is the first major project in the UK by New York-based practice Robert A.M. Stern Architects. Previously referred to as ‘Audley Square’ Caudwell and co have pinned their flag firmly to the mast with this fittingly titled development set on delivering the finest residential building in recent decades.

Due for completion in 2025, and spanning 29 exceptional homes – including penthouses, lateral apartments and townhouses – paired with an avant–garde wellness offering in the heart of London’s prestigious Mayfair Village, 1 Mayfair will balance the functional requirements of modern living with elegant design, whilst celebrating the classical architectural tradition.