Residents at The Broadway benefit from fully-serviced ease of living and quiet, understated luxury
Sales at The Broadway, a development by Northacre in the heart of Westminster, continue to be fast-paced, with £32 million sales complete within seven days during May, adding to £100 million sold in the first quarter of 2023.
It’s not surprising it is proving so popular as it offers the very best high-specification residences with pre-eminent lifestyle services and amenities in an incomparable location.
These include world-class spa and wellness facilities with fully-equipped gym, personal training rooms and yoga/stretch rooms, a 25-metre pool, an additional vitality pool and steam room, and treatment rooms.
Sophisticated games and leisure lounge and screening room, private meeting rooms and work spaces create inviting areas to socialise and interact with friends and neighbours.
A 24-hour concierge is on-hand to coordinate the load of daily chores and to tie up life’s loose ends, managing services including housekeeping, laundry and flowers, to travel, tickets and insider recommendations.
The Broadway offers a rare and limited opportunity for ready-to-move-into apartments ranging from one-bedroom residences to five-bedroom penthouses, as well as a selection of turnkey, fully-furnished options. They include a spectacular four-bed, four-bed bath apartment with separate staff accommodation designed by Minotti London, the first such project for the Italian furniture brand, as well as a three-bedroom apartment with interiors by world-class designer Natalia Miyar Atelier. All apartments come with secure, underground parking.
At the heart of The Broadway is the bustling shopping, dining and office community of Orchard Place – a flourishing destination offering a blended lifestyle that has been curated with stylish simplicity, defining a new era of living.
Within Orchard Place, visitors and residents can immerse themselves in six pillars of the community: live, eat, shop, work, move and play. Commercial tenants at the one-million sq ft mixed-used development are set to include offices, shops and dining (Farmer J and Nostos have already signed up), while a new, specially-commissioned monumental sculpture by British artist Nick Hornby is the latest addition to Westminster’s cityscape.
On a central plinth, Hornby’s sculpture, “Power over others is Weakness disguised as Strength” brings together two unexpected images: a man on horseback and an ambiguous curling line. The references are of King Richard I, whose statue was first unveiled in 1851 during a period of untamed industrialisation; and of Laurence Sterne’s The Life and Opinions of Tristram Shandy, Gentleman, based on the story of Don Quixote from 150 years before.
The site-specific work is an impressive feat of engineering. Twelve metres (totalling 165 individual pieces) of Corten steel were manipulated by hand and welded together into a 5m tall, 6.5-tonne sculpture, rolled into a beguilingly delicate shape.
Nick Hornby said: “I am incredibly proud to be installing this new work in such a prominent location in the heart of Westminster. It has been an extremely exciting project to work on, both for its conceptual and engineering challenges…I am exploring our current cultural reckoning with the important questions that are being asked about the role of monuments in public spaces.”
The Broadway’s location combines the best of capital city-centre living within walking distance of three Royal parks and the destination quarters of Mayfair and St James’s.
Transport connections are extremely convenient. Three underground stations – St James’s Park, Westminster and Victoria, within one to seven minutes’ walking distance – and the prevalence of private taxis connect easily with the city at large, international airports and helipad, or a country residence, making The Broadway an ideal destination for a primary home, which is the case for 90 per cent of The Broadway’s residents, a pied-à-terre or London base for school and university students.