BRAND VALUES

Branded residences have seem massive growth over the last 10 years, with hotel groups controlling over 80 per cent of the market.  With more flexible working practices seen as a result of the pandemic, and wealthy individuals seeking to buy into the quality and high levels of service associated with high-end luxury brands.

WORDS SELMA DAY

The Residences, Dorchester Collection, Dubai

Omniyat is the first developer to collaborate with the Dorchester Collection, which is launching its 10th hotel and exclusive residences in downtown Dubai.

Designed by Foster & Partners, the grand architectural structure boasts two interconnected towers, one housing the hotel and the other 39 fully-furnished residences, with two, three and four-bedroom apartments. Additionally, on the 30th, 31st and 32nd floors are six elegant four and five-bedroom penthouses with uninterrupted views of the sea and each with a swimming pool overlooking Dubai Canal and the city.

Opening onto outdoor terraces that overlook the yachts and boats moored in the marina’s waters, The Residences, Dorchester Collection, Dubai, will also be home to a mix of boutique retail, fine-dining restaurants, beauty and luxury lifestyle shops, speciality cafés and gourmet providers.

Residents will be able to enjoy all the lifestyle services provided by the Dorchester Collection. For example they will have access to the One at Palm Jumeirah Beach Club managed by Dorchester Collection and its state-of-the-art facilities.

Prices start from around £2.9 million for a two-bed apartment and around £5.6 million for a four-bedroom apartment. 

omniyat.com

 
Wyndham Grand Algarve Residences, Quinta do Lago, Portugal

These newly-completed residences – available for immediate occupancy – are situated in the luxurious Quinta do Lago resort – an award-winning golf, leisure and lifestyle development in the heart of the Algarve.  It is part of the protected coastal sanctuary, the Ria Formosa Natural Park, surrounded by 60km of natural beauty.

Residents of the one, two and three-bedroom apartments, which each boast a generous balcony or terrace, can indulge in five-star hotel living, with a spacious gym, spa with indoor heated pool, jacuzzi, steam and sauna, a kids’ club and a dedicated concierge. All-day dining is available with a focus on both international and Portuguese and Mediterranean dishes, with al fresco options, in-residence dining and a sophisticated lobby bar for afternoon tea or cocktails at night.

Benefits of investing in real-estate in Portugal in addition to the non-habitual residents’ tax regime, include no inheritance or gift tax and no wealth tax. For keen golfers, there is a reduction on VAT on national green fees – and with more than 90 courses courses in the country and some of the best fairways located in the Algarve – this isn’t to be sniffed at. 

Prices range from €532,000 to €856,000. 

wyndhamhotels.com

 

Soneva, The Maldives

If you’ve ever been to the Maldives, you probably won’t have wanted to leave – but thanks to the Soneva Villa Ownership scheme, you can stay as long as you want. The programme has been going for over 10 years – private residences originally became available to purchase in March 2011 on Soneva Fushi, which was built in 1995 on the deserted island of Kunfunadhoo.

The Soneva Villa Ownership model is known for its ability to deliver a “high yield of return on life”, synonymous with the SLOW LIFE ethos that underpins the Soneva brand. Buying a villa is not just about a financial investment – it’s about having a home to spend time with your loved ones every year.

As Sonu Shivdasani, CEO and founde, says: “At Soneva, we create a unique universe that our guests cannot replicate anywhere else on the planet, meaning that our repeat level at Soneva Fushi is unusually high – 50 per cent of guests who are traveling 12 hours or greater to visit us are repeat visitors. Therefore, if a potential buyer plans to return year after year and spend a few of their annual holidays with us, purchasing a villa, especially if the investor comes from a high tax bracket, offers a great return on life. 

“As many of our villa owners are in the 50 per cent plus tax bracket, we have been able to estimate that after a couple of years the value of their holidays at our published rates equates to about five to 10 per cent of the historic purchase price. Naturally, those within this tax bracket would have to pay tax on any investment income that they generate, however, staying in one’s own villa is usually free of tax if the transaction is well structured.”

The programme has now been extended to Soneva Jani Chapter Two –  comprising 27 new water reserves, various dining concepts, a wellness centre and access to “Soneva Unlimited”, which includes unlimited access to meals, fine wines, diving, experiences, spa treatments and transfers.

The new villas can be accessed via a winding jetty off the southern tip of the resort’s main island and have been designed with to maximise privacy and create a true sense of seclusion, with the ocean on all sides and unmatched views of the sunrise or sunset.

Ranging from one-bedroom to four-bedroom water reserves, each features vast indoor and outdoor living spaces and sweeping terraces, private pool. Some have slides straight into the private lagoon, and outdoor bathrooms for bathing under the sun and stars. The one and two-bedroom reserves also have a retractable roof over the master bed for stargazing. Ideal for families, all the rooms can be closed off, with a children’s sleeping area located just behind the master bedrooms.

Villas are priced from £2.5 million for a one-bedroom villa on Soneva Jani to around £11 million for a nine-bedroom villa on Soneva Fushi.

sonevavillaownership.com

 
One&Only Portonovi, Montenegro
One&Only Mandarina, Mexico

One&Only is set to launch its first European property on May 1 – One&Only Portonovi on the west side of Montenegro – and, along with guest rooms, suites and villas, will be 10 exclusive private homes, available to buy. The three and four-bedroom homes will have access to their own sandy beach and jetty, individual pools and private, internal Venetian private courtyards.

Residents will be able to enjoy the magnificent views of the surrounding mountains, marina and bay – a sheltered idyll on Montenegro’s Adriatic coast – as well as all the resort’s facilities, including its wellness concept Chenot Espace and restaurant Sabia by renowned chef Giorgio Locatelli (owner of Locanda Locatelli in Marylebone).

Adjacent to the Uncesco World Heritage site of Kotor and a 238-berth superyacht marina and helipad, Portonovi is designed to reflect the architectural style of the old Venetian palaces of the region including grand facades, majestic colonnades, signature red terracotta roofs, gardens and an array of indoor and outdoor pools and private sandy beach.

The group has also recently launched One&Only Mandarina private homes – a collection of 55 residences ranging from four to eight bedrooms – in a spectacular setting less than one hour north of Puerto Vallarta in Mexico.

Surrounded by views of the mountains and the Pacific Ocean, the private homes feature innovative architecture and contemporary design, integrating with nature by blending indoor and outdoor living. Extending across one to two floors, they include infinity pools and spacious outdoor spaces for gathering and entertaining.

Residents will enjoy the exceptional amenities of One&Only Mandarina, as well as those of the Mandarina community, including the Flatlands. A host of residential services is designed for turnkey, effortless ownership, as well as to provide unforgettable experiences, from private chef dinners to nature-driven adventures.

Owners can also choose to take advantage of the Private Homes Rental Program.

The Private Homes will offer 4, 5, 6 & 8 bedroom floor plans up to 19,000 square feet in size (including outdoor living).

Prices upon request oneandonlyresorts.com