Leading British artist, Sir Michael Craig-Martin, has created a new work for the Flannels flagship site on Oxford Street. Presented by W1 Curates, the installation, Cornucopia Galactica, will run 24 hours a day until July 12.
The artist has frequently created public artworks for digital screens, but the opportunities for large-scale works akin to advertising are rare for artists. W1 Curates, a permanent digital art platform that launched in September 2019, seeks to address this situation by offering artists the creative use of its three-storey digital facility on the Flannels flagship building.
“Normally I only draw images of ordinary mass-produced objects, everything from safety pins to shoes and chairs, from books to mobile phones and laptops,” explained Craig-Martin. “During the lockdown the only direct shopping that was possible was for food, and I found myself looking at fruit and vegetables in a new way and began to draw them. This digital work is the result.
“It is a celebration, a dynamic cornucopia, a galaxy of these great wonders of nature, constantly moving, turning, spinning through an intensely coloured space like planets, satellites, and spaceships. I hope you never look at broccoli the same way again.”
The public artwork is W1 Curates’ second commission with Cristea Roberts Gallery, who have worked together with Craig-Martin to bring this extraordinary project to fruition. Michael Craig-Martin is represented by Cristea Roberts Gallery and Gagosian.