We take a look at how fashion brands across the globe are supporting the Covid-19 relief effort
Private White V.C. founder and CEO, James Eden, in the label’s Manchester factory
Aspinal has launched #AspinalHeroes on Instagram, an interactive social initiative to show its appreciation to those at the forefront of the Covid-19 crisis. Over the coming weeks, 100 winners will be chosen each week to receive a personalised gift to brighten up their week and thank them for the amazing work they have done.
British fashion brand Barbour has turned over its production line to making protective gowns for frontline healthcare workers battling Coronavirus. The company, famous for its wax jackets, is aiming to manufacture 23,000 gowns over the next three weeks. The company is also using its supply network to deliver 100,000 surgical masks to NHS workers. It is also repurposing its factory in Yorkshire where it produces trench coats to manufacture non-surgical gowns and masks for patients in British hospitals. The heritage brand is also funding research into a single-dose vaccine that is being developed at the University of Oxford, as well as donating to key charities that are tackling food poverty across the UK, including FareShare and The Felix Project.
Jermyn Street shirtmaker Emma Willis is turning its cutting tables and sewing machines to the production of NHS hospital scrubs using the Swiss cotton it has in stock. If you would like to make a £30 donation to the cost of the fabric, click here.
Giorgio Armani has donated €1.25 million to numerous Italian hospitals and institutions. In March, The Armani Group announced that all of its Italian production plants had switched over to the production of single-use medical overalls to be used for the protection of medical workers. In addition it has contributed €2 million to hospitals in the Tuscany region.
Gucci has donated €1 million to each of two crowdfunding campaigns supporting the Coronavirus relief effort. One campaign will help locally to support the Italian Civil Protection Department, while the other will help globally, supporting the World Health Organisation’s Covid-19 Solidarity Response Fund.
Swedish retail group H&M has started producing personal protective equipment for hospitals and health care workers.
Zara owner Inditex has converted part of its textile manufacturing capacity in Spain to produce hospital gowns and is also creating and donating protective masks, gloves, goggles and caps.
Jimmy Choo has pledged £400,000 of donations to help medical professionals on the front line.
French luxury group LVMH is producing hand sanitiser at three of its perfume and cosmetics factories for distribution to French hospitals fighting the country’s coronavirus outbreak. The factories normally produce perfume and makeup for luxury brands such as Christian Dior and Givenchy.
Mango is donating and distributing two million medical masks to hospitals across Spain.
Manolo Blahnik has introduced the Smile Initiative, to be enjoyed from home in the hope of providing inspiration and spreading positivity in this time of isolation and uncertainty. Visit here to find a collection of Manolo’s original sketches that can be downloaded ready to be coloured in. Share your creation on Instagram using #ManoloBlahnikSmiles. The initiative is in support of the Mental Health Foundation.
Michael Kors has said it will donate £1.6 million to hospitals, health centres and charities in New York.
Luxury menswear label Private White V.C. has been rapidly pattern developing and machining to help with PPE shortage in the UK. The company, which makes all its products at its factory in Manchester, has submitted its final samples to the necessary accredited independent testing houses. Once it has the mandatory approvals, Private White V.C. hopes to begin what will be one of the UK’s largest domestic production programmes of sought after PPE – particularly non-surgical gowns.
The Ralph Lauren Corporate Foundation has donated $10 million to help fight the Coronavirus crisis. The money will go directly to the workers and communities dealing with the pandemic and to producing 25,000 gowns and 250,000 masks.
Italian fashion house Salvatore Ferragamo has manufactured and donated more than 100,000 masks and 50,000 units of hand sanitiser to local healthcare units in the Tuscany region of Italy.
Sandro has launched the Sandro Takes Care initiative. The brand is working across Europe and the US to provide breakfast to hospital staff in a number of key affected cities and is also helping to produce non-surgical safety masks to hospital staff. Sandro will also be launching both and women’s and men’s t-shirts in the coming weeks, with 100 per cent of the benefits going to the Red Cross to support them during this crisis.
Footwear brand Sophia Webster is gifting 200 pairs of its FlyBy trainers to NHS workers “to bring a little joy to the selfless medics going through these unprecedented times”.
Womenswear brand Temperley London is donating 20 per cent of all proceeds from its website to the NHS Charities Covid-19 Urgent Appeal.
Since Versace‘s initial donation to The Chinese Red Cross Foundation to help with shortage of medical supplies, Donatella Versace and daughter Allegra have donated €200,000 to the intensive care unit of the San Raffaele Hospital in Milan.