FOPE, timeless, elegant Italian jewellery, opens its doors on Old Bond Street.



There’s a new arrival in Old Bond Street. Just beside the Mappin & Webb store that links London’s most famous luxury shopping street with Piccadilly is FOPE, an Italian fine jewellery brand that may be new to Mayfair but is in fact 90 years old this year.

Each piece of 18 carat gold FOPE jewellery is crafted by Italian goldsmiths in Vicenza, a beautiful and historic city close to Venice, using bespoke, high-tech machinery to create FOPE’s iconic flexible chains. FOPE jewellery is now sold in over 50 countries across the globe, by the world’s most prestigious jewellers, including selected Mappin & Webb and Goldsmith stores in the UK.



The new FOPE Old Bond Street boutique combines traditional British elements with references from 1950s Italian design. This beautiful boutique provides a luxury experience for jewellery customers and an introduction to the world of FOPE, including some unique high-end jewels that will not be available anywhere else in the world.



The secret of  FOPE’s success is the brand’s timeless elegance that can be worn by any woman, whatever her age or style, and the flexibility of the jewellery means that it is also extremely comfortable to wear.

FOPE’s first golden innovation was the Novecento mesh chain, a timeless classic with an elegant gold weave. The turning point arrived a few years later with the invention of FOPE’s Flex’it, an original system the company patented in the early 2000s. FOPE’s Flex’it collection features flexible bracelets and rings crafted in 18 carat gold and made stretchable thanks to tiny gold springs hidden between each link.




FOPE marked its 90th anniversary by designing a new version of Eka: a beautifully balanced suite of jewels which has been named Eka Anniversario and is available in three sizes and in yellow, white and rose gold.

And for those who love dainty jewellery that can be layered together for an individual look, FOPE has developed the Eka Tiny collection too. Eka Tiny is a slim yet incredibly resilient Flex’it collection which can be worn on its own, layered together or mixed with the main collection Eka pieces.



FOPE – the Italian fine jewellery brand that combines traditional goldsmithing with technical brilliance, creating the world’s most comfortable fine jewellery worn and loved around the world. Discover the world of FOPE for yourself and begin your FOPE jewellery collection by visiting the FOPE boutique at 1A Old Bond Street.

FOPE, 1A Old Bond Street, London, W1S 4PA.

Tel 0207 629 3139


Main picture: New FOPE store on Old Bond Street.

Second picture: FOPE Solo MiaLuce diamond bracelet £30,070.

Third picture: FOPE Solo MiaLuce diamond necklace £33,045.