Forget Brexit!  If you live or work in Mayfair, the Neighbourhood Referendum is a historic moment.

Jeremy Bishop, chair of the Mayfair Forum, and Jace Tyrrell, vice chair and chief executive at New West End Company, discuss.


October 31st is Halloween and, perhaps, Brexit day for all.

But here in Mayfair, the date marks another significant event – the polling day for the Mayfair Neighbourhood Plan.

This is an exciting moment in Mayfair’s history.

For the first time, its community of residents, businesses and visitors have said how they would like the area to develop over the next 20 years.


Five years of consultation

Now registered residents and businesses have the opportunity to crystallise those ideas by voting for the Plan that embodies them.

The plan results from a five-year consultation process.

Residents, community and faith groups, businesses, land owners, developers, West End councillors and Westminster City Council have all taken part.

Most importantly, it is Westminster’s first joint resident and business neighbourhood plan to be put to a vote.


More say for residents and businesses

Should the vote succeed, the plan will become part of Westminster’s statutory development plan.

It will be used alongside the council’s planning documents and the Mayor’s London Plan in determining planning applications in Mayfair.

In short, it will give residents and businesses a greater say in the shaping of Mayfair.


Bigger say over spending

Importantly, the Plan will release access to £820,000 collected by Westminster City Council through the Community Infrastructure Levy (CIL). 

Voting for the plan will ensure that the Mayfair community can collectively influence how this money will be spent.

Crucial vote

The money could be spent on measures from preserving the heritage and culture of the area, to street management enhancements and sustainability, and infrastructure.

And this is not a “one-off” event.

Most importantly, the plan provides an extraordinary opportunity to help shape the future development of Mayfair.

It will influence the planning decisions that will be made in the years to come. It will affect how our buildings, streets and public spaces will look and function.

Above all, our vision is to make Mayfair the most desirable and attractive area of London in which to live, work and visit.

We hope the residential and business communities in the neighbourhood will aid us in achieving this goal by voting on October 31 for the plan they helped create.


A full copy of the plan is available on The Mayfair Forum website.

This article was originally published in the Mayfair Times.

To read more stories about Mayfair, read the Mayfair section of our website.

You may also be interested in our Community Awards of Mayfair & St James’s.

Or find out about our Mayfair & St James’s Literary Festival this autumn.

Main picture: Jace Tyrrell, vice chair and chief executive at New West End Company.

Second picture: Jeremy Bishop, chair of the Mayfair Forum and resident.