All change at Victoria

All change at Victoria

Plans are afoot to upgrade Victoria even further, but they need your support.  Words by Antonia Windsor.


Victoria has undergone a massive transformation over the past 10 years.

It has been turned from a somewhat nondescript transport hub into a vibrant district with burgeoning businesses, shops, restaurants and bars.

This has been driven partly by the investment and vision of Victoria BID (Business Improvement District).

But this is just the start.


Upgrades on the horizon

Future plans include a multi-million pound upgrade to Victoria Station to increase capacity and prepare it for Crossrail.

Christchurch Gardens will be developed into a more welcoming green space that everyone can enjoy.

Plus, there are strategies in hand to tackle rough sleeping and air pollution.

“Although the last 10 years have seen the most sweeping transformation in Victoria since the Victorian era, the story is not over yet and there is more work to do,” says Ruth Duston, chief executive of Victoria BID.

“Our vision, as we look ahead to our third term, is to ensure that Victoria continues to realise its full potential, harnessing the additional growth opportunities on the horizon and tackling the challenges that still exist.”


Vote in 2020

But the plans will be put to a ballot in the New Year and need public support to proceed.

“We need everyone’s support when the ballot opens in the new year,” Ruth implores.

“We believe we have the right plan in place – a plan that delivers for all of Victoria, all communities – our residents, visitors and businesses.

“So please do ‘Back the BID’ and let’s get on with this important work together!”


Partnership working

She added: “One of the hallmarks of the success of our first two terms has been partnership, and I see this as being central to our future achievements too.”


Ruth was awarded an OBE in 2018 for her services to the business community in central London.

She sees BID’s work with Westminster City Council and other public sector partners as vital.

But they are also increasingly working in partnership with the wider Victoria community, including residents.

“I strongly believe that it’s through collective action that the best outcomes can be achieved,” she says with passion.

For some of London’s big concerns, such as security and air pollution, require joined-up thinking. Communication is key to achieving success in those areas, she says.



Find out more about Victoria BID’s proposals from their website.

A longer version of this article was originally published in Victoria magazine.

See the Victoria section of our website for similar stories about this area of London. 

You may like to read Transforming Victoria which is also about the BID.

Or read Simon Says about the founder of Clean Air in London Simon Birkett who needs everyone’s help on his mission to improve the capital’s air.

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