High fashion will be showcased across the capital this week. And this year, the public is invited too.
Get ready for catwalk shows, brand launches and pop-up events at one of the world’s biggest fashion weeks.
This year, for the first time, the whole city is being invited to take part in London Fashion Week.
The British Fashion Council, who organise what was originally an exclusive trade event, want to turn it into a city-wide celebration.
They have produced a schedule of 170 events, involving 74 stores and 66 brands.
You can also spot the #LFW in storefronts and window displays in classic shopping areas such as the King’s Road, Mount Street and Regent Street.
For the first time, the week’s main hub The Store X, 180 The Strand, is also opening its doors to the public.
Alongside catwalk shows, you can listen to fashion industry chiefs giving insights into their glamorous world.
The aim is to “introduce fashion to a wider pool of people who may not have previously engaged with it, driving footfall into the capital (and) increase revenue opportunities for all businesses,” a BFC spokesperson said.
Other events include an immersive art installation at Brewer Street Car Park, Soho. This will celebrate the launch of Anya Hindmarch’s Postbox Bag.
New brands, new breakfast
Brown’s will celebrate the launch of Peggy Gou’s new brand Kirin. The designer/Berlin based South Korean DJ will appear at its East London location, Brown’s East – 21 Club Row, E2.
Next generation designers will also be showcasing their creations at Brown’s Mayfair base on South Molton Street.
Meanwhile Burberry, on Regent Street, is offering a special London Fashion Week breakfast at its all-day café Thomas’s.
GAP on Brewer Street, in Soho, have a pop-up space on the theme of denim.
In addition to a display on Denim through the Decades, there are new limited-edition ranges on show. There’s also the chance to personalise and even laser your Gap denim for free.
There will also be the opportunity for customers to bring their own piece of denim to embroider, to hide stains and up-cycle, blowing new life into old garments.
Ties, beauty and photographs
Savile Row tailors Huntsman are showcasing their latest tie collection.
They are celebrating their centenary on the famous street by offering more than 185 ties, one for every occasion.
John Lewis is hosting a series of catwalk shows, fashion talks and pop-up beauty events at its White City Westfield shop.
Matches Fashion is hosting a series of events at its Mayfair Townhouse, 5 Carlos Place.
The café has been taken over by East London restaurant Bistrotheque Residency and is offering a seasonal menu alongside their own breakfast, lunch and afternoon cake classics.
British designer Richard Quinn is taking over the ground floor at 5 Carlos Place to celebrate the launch of his debut collection for Moncler.
There will also be an exhibition of fashion models’ faces taken by British photographer Venetia Scott.
Workshops and free perfume
Mulberry is offering a series of free workshops at its flagship store at 100 Regent Street, Soho, led by craftspeople from its Somerset factory.
Guests will be able to create and take home a bespoke leather bracelet made with off cuts from Mulberry’s new Iris bag.
River Island, on Oxford Street, are hosting a complimentary beauty station, offering fresh juices and free perfumes when you snap and share a photo against their Insta-Wall using #ImWearingRI.
Meanwhile, The May Fair Hotel marks its 11th year as the official hotel of London Fashion Week. The hotel’s designer in residence Osman Yousefzada is introducing a collection of beautifully crafted cocktails at the May Fair Bar.
British-born designer Osman has also created a stunning window display at the hotel for London Fashion Week.
Picture credit: Getty Images and British Fashion Council.