India’s elite arrive in Mayfair each summer to escape Delhi’s extreme heat.
When the mercury hits as high as 45 degrees in the Indian capital, the super rich seek refuge in the UK.
And not just anywhere.
The titans of industry, sports legends, Bollywood beauties and powerful politicians converge on W1.
Here they buy Mayfair townhouses and designer handbags in equal measure – a much needed boost to the British economy.
“Most Indians learnt about Mayfair through Monopoly where it was the most expensive and coveted property.”
So says Professor Nirmalya Kumar, who explains that Belgravia and Knightsbridge just can’t compete with Mayfair in the minds of rich Indians.
But if this summer trend reminds you of something, you’re right – history is repeating itself.
“In the days of the British Raj, the colonial elite used to up sticks in May and flee the searing plains for the cooler hills of Shimla,” said The Economist’s Walter Bagehot.
“Today, wealthy Indians and their wives flock to the former imperial capital – especially to its most exclusive quarter, Mayfair.”
Shop ’til you drop
Of course the arrival of the Indian elite is greeted with delight by Mayfair’s luxury stores.
Away from the prying eyes of India, they shop, shop and shop.
Indians are among the biggest spenders in the world.
They are knocked out only by the Chinese, Arabs and Russians. This makes Indians valuable to the British economy in uncertain times.
Plus, there is the food.
China Tang, the restaurant at The Dorchester, now has more Indians in June than Chinese or English patrons.
A new world economic order is in the making.
According to Standard Chartered: “India is likely to become the world’s second largest economy by 2030, next only to China and overtaking the US.”
:: Influential Indians with a Mayfair business link include:
Property tycoon “PNC” Menon. Read about him here.
Fashion designer Sabyasachi Mukherjee. Read about him here.
Cricket legend Sachin Tendulkar. Read about him here.
To read the original article in the Mayfair Times, read here.
It was written by Farzana Baduel, founder and CEO of Curzon PR.